If you ask any entrepreneur “What is your greatest fear?” most would say “SELLING MYSELF or PUBLIC SPEAKING! recall giving my first “elevator speech”, or talking about my services at a networking event. That was scary, my palms were sweaty and the room seemed over crowed. I get it!
Most people have a difficult time speaking in front of large groups, or may have fear of public speaking. If an entrepreneurs have a fear of speaking and selling; how are they going to be successful? Acton Business School pushes entrepreneurs to boost selling skills. I thought that this was such an amazing article because it one of the scariest things that hold most entrepreneurs back in their business. I enjoyed reading this article from INC.com
Cory Older, an M.B.A. student at the Acton School of Business in Austin, steeled himself as he prepared to knock on yet another stranger’s door–the 100th he had hit in two days. Frankly, he wasn’t proving very good at selling dictionaries, but he had to make quota to stay in school.
The classic story of a hard-working, dues-paying student? Not exactly. Selling books door to door isn’t Older’s way of paying tuition; it’s a mandatory part of his school’s curriculum.
Acton, a private school whose primary offering is a one-year M.B.A. program, was founded by a group of entrepreneurs in 2002 and designed specifically to teach the fundamentals of entrepreneurship. Last year, it ranked No. 13 on the Princeton Review’s list of top graduate entrepreneurial programs.
Every year following winter break, Acton’s class of about 25 students breaks into small teams for the Acton Sales Challenge–a three-day competition in which students go door to door to see which team can sell the most children’s dictionaries. The challenge is a core part of the experience at Acton.”When we started this program, I couldn’t find a single M.B.A. program that taught anything about sales,” says Jeff Sandefer, an Acton professor and one of the school’s co-founders. “Sales is seen as kind of the ugly stepchild of business.”
Once you are done reading the article, click back over and leave your comments. Let’s see if our readers and I can help you work through some of your fears as an entrepreneur afraid to sell or speak in front of others. It’s time to boost up your selling skills.