The church needs to market too. How many churches exist in your neighborhood? Is there a church on every corner or just a few miles away from one other? Some may not define the church as a business, but it is. The church needs to pay the overhead, pay salaries and other costs of doing business. In order to keep the doors open the church needs to develop a marketing plan as well.
I had the pleasure of visiting a church and I enjoyed the massage. While enjoying the service, I also heard their pains and what was keeping the pastor up at night. Yes, the pastor has pains and they keep him up at night. He bears the burden of making sure enough revenue is collected to maintain and grow. He has to keep the sermons interesting to keep the current members and attract new member. As I sat in service, my business radar clicked on.
I was able to come up with a few ideas and presented them to the pastor as a blessing. I wasn’t looking to solicit the church a client, although I am a business coach. I truly wanted to be a blessing to the ministry because I care. I know that God will return it me.
I was able to perform a brief assessment of his organization’s needs and presented a few ideas to create buzz, creating ministry products to generate revenue, and social media marketing ideas. I suggested that he develop catchy titles for sermons and create a series for his messages. The Pastor T.D. Jakes of the Potter’s House and Joel Osteen both do this very well. I allow suggested creating a newsletter to keep members engaged, integrating digital technology to display scriptures and hymns on screens and creating YouTube videos to give potential members a glimpse of the messages being delivered to spark their interest.
A church is like any other business, you have to inform the community that you exist and that you are their to meet their needs. A church needs marketing too.
I decided to create a video about selfish marketing: